182k in a single day (I can’t believe this happened)


First off, let me express how slimy I feel for today’s post title. Any time I share crazy sales figures, I always like to bring context to the situation. We’ll do that in a moment, but first… HOW COOL IS THIS?!?     NO, this isn’t a screenshot from my Shopify store. This is actually a screenshot from a student ... Read More »

Uhhh….a lot can happen in 8 weeks


So I’ve settled into a routine where every morning, I grab a cup of coffee, sit down with my laptop, and look at all the comments from my Facebook ads from the day before. (I’m talking about the ads for Digital Traffic Ace.) This is one of the most entertaining portions of my day — seeing people call me all types of ... Read More »

Don’t be that guy (…or gal)


We all have a friend or family member who drives us crazy, with their desire to have the world perfectly align to their each and every wish. SCENARIO: You’re out to eat with a friend.  Friend: “I really want the steak and baked potato, but I’m not droppin’ $30 on a meal.” You: “Why not just get the steak salad? It’s half ... Read More »

Fascinating statistics inside (what people will do for LESS pay)


I recently stumbled upon this article from the Harvard Business Review: Basically, the article discusses what it takes for an organization to get and retain top talent. And when it comes to the benefits that are most valued by job seekers, guess what the survey showed? Here’s the top 5: – Better health, dental, and vision insurance. – More ... Read More »

What does the Shopify Implementation Program cost?


I get asked this question almost daily… “What does it cost to join the Shopify Implementation Program?” Heck, it’s even a term that gets searched on Google a lot (LOL!). So I figured, why not address it via an email? If you aren’t familiar with the Shopify Implementation Program, it’s where myself and our team of five coaches, work with ... Read More »

General Store v Niche Store (Which is Best?)


It’s not quite Mike Tyson v Evander Holyfield… And it’s not up there with the Ravens v Steelers rivalry… Heck, it doesn’t even come close to the debate over which way the toilet paper roll should go. But quietly, a battle is raging online about which type of eCommerce store is best to run.  Is it better to run a ... Read More »

A healthy addiction (straight from Jerry Seinfeld)


One thing I’ve always found fascinating, is how it’s so easy to create BAD habits, but so hard to create good ones. COMMON BAD HABITS YOU ALWAYS HEAR ABOUT: – Eating too much. – Drinking too much. – Smoking. – Staying up too late. – Watching too much TV. – Checking FB too much. – Procrastinating. And so on… COMMON ... Read More »

How to get targeting ideas from Amazon (…AWESOME strategy)


If you’ve followed me for awhile, you know my love for Facebook targeting. After all, I’ve done courses on it, training, videos, and more. Finding the right interests and targeting the right people with your ads, is crucial to your success with Facebook advertising. Like I always say… You can have the best product or service, but if your targeting ... Read More »

Got this interesting email from a subscriber…


One thing that’s always fascinated me, is how the definition of “old” and “young” can be so different, depending on the context of a discussion. For example… In the NFL, once a Running Back hits age 30, he’s considered “old.” He’s out of his prime, can’t run like he used to, and has “lost a step.” And in any sport, ... Read More »