Blog

How to Leverage the Facebook Audience Overlap Tool

Flex Targeting (1)

I know how you feel… Do you ever find it hard to keep up with all the latest Facebook changes? They are always adding new tools and features for marketers, and it’s hard to know what’s worth using and what isn’t… But one thing is for sure… If you want to get even MORE laser specific with your Facebook targeting…then you NEED ... Read More »

Email Marketing Saved This Guy’s Life (Literally)

doctor

This is from the “you can’t make this stuff up” story bank. Today I was reading an article about how doctors are using email marketing for patients who have surgery. The way it works is like this: Someone has surgery coming up. They get automated emails, asking them questions, telling them what to do, etc. Then they have surgery. After ... Read More »

The “Ongoing” Furniture Sale (Wacky, But it Works)

couch

Recently I’ve been in the market for some new office furniture. I have an office, but nowadays I mainly work from home. Call it laziness or call it convenience, it’s just easier to grab a cup of coffee and work in the room down the hall.Anyways… So I head to one of the big furniture stores, to find some office furniture for ... Read More »

The $2000 Coffee Machine (….this is a True Story)

coffee-machine

I trust I’m not in the minority… Perhaps you too love a hot cup of coffee to start out your morning. Or 2… Or 6. Regardless, I’ve been a big coffee drinker for years now. I had one of those Keurig machines and all that. But recently, everything changed… I was introduced to this “secret” world of high end coffee ... Read More »