How BEST BUY is fighting the eCommerce wave (this is good)

RICHFIELD, MN/USA - JUNE 21, 2014: Best Buy store front. Best Buy is an American multinational consumer electronics corporation operating in the USA, Puerto Rico, Mexico, Canada, and China.

Let’s face it…

People buy stuff online, and will continue to do so for the foreseeable future.

Heck, that’s why it’s such a great time to build your own store. 

And while this has hurt many retail businesses, some are doing some really cool things to adapt.

Best Buy for example, known for its electronics, recently launched an in-home consulting service. 

While Best Buy sells stuff online, they want to do everything possible to stay relevant to their target market, and keep people coming to their physical locations.

So they are launching a free service, “where salespeople will sit with customers at their own homes to help make recommendations on TVs, streaming services and more.”

And to think, just recently, people were preparing for the demise of Best Buy:

“Skeptics had been prepared to write Best Buy’s obituary just a few years ago, predicting it would follow its now-defunct rival Circuit City as shoppers used stores as a browsing showroom and then bought online. But the company has cut costs and improved stores and training. Best Buy is also working to forge deeper partnerships with its suppliers, and offering more online services.”

You might think it’s weird that I’m praising a retail store that is not based primarily “online.”

But to me, there’s a deep lesson here on rolling with the punches and adapting. 

A lesson I wish more online marketers, entrepreneurs, and small biz owners would embrace.

I talk about this a lot, because I think it’s important. 

You cannot run an online business and expect things to always remain the same.

At some point, almost EVERYTHING will change. 

And just like Best Buy, we’ve gotta adapt. We’ve gotta figure out ways to stay ahead and be creative when it comes to reaching our audiences and making sales.

Here’s some things I’m currently exploring when it comes to eCommerce and Facebook ads:

– Strategic funnels for high-priced products. Watch a video, retarget with testimonials, retarget with a direct promo.

– One-click up sells. An inexpensive item leading to a higher-priced item, or an inexpensive item leading to more inexpensive items.

– Automated email flows. What did they click? What DIDN’T they click? And what message they will receive because of these actions they took.

– Giveaways that lead to post-giveaway purchases.

– Targeting by employers/industries, rather than just focusing on interests.

– Messenger Funnels (love this stuff!)

– SMS alerts for limited-time promotions.

And more!

And of course, when we find stuff that works, we turn around and teach it to our clients. 

What about you — does this stuff interest you?

Anything you wanna see our team test and then report back with the results?

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