If you’ve followed me for awhile, you know my love for Facebook targeting.
After all, I’ve done courses on it, training, videos, and more.
Finding the right interests and targeting the right people with your ads, is crucial to your success with Facebook advertising.
Like I always say…
You can have the best product or service, but if your targeting is off, you’re screwed!
So that’s why I was excited when a member of our Shopify Implementation Program shared a pretty cool strategy he uses to find interests.
Now you may remember, but one of the strategies I’ve taught in the past is using Amazon to find interests for your FB ads.
But the way I taught it, was by searching for brands on Amazon that your target audience would buy.
So for example, if your goal is to get in front of people who buy golf products, you could go on Amazon and look at all the brands who sell golf stuff.
You could then see if those brands are Facebook interests, and target them.
But Peter (one of our students) put a unique spin on using Amazon, and shared it with our community.
Rather than me explaining it, I’ll just share his post below:
I discovered a really interesting strategy for targeting interests today:
- Go to Amazon and look for your product
- Read the reviews and let the customers actually TELL YOU who they are, what they do and where they use the product!
- Test those interests (sometimes you may be surprised – I found many targeting ideas that were completely different from who I initially thought would be my target market)
This works great for my daughter who does (insert activity here).
I’m a (occupation) and this product makes my life so much better.
My (husband/son/daughter) is/does/has XYZ and this product works great or helps solve this (problem/obstacle/frustration).
This information is incredibly valuable for generating ideas for targeting.
Pretty cool, right?
Now normally I’m hesitant about sharing content from inside our paid communities, but you are a loyal subscriber of mine, and I knew you could benefit from seeing this.
I also asked Peter, and he was happy for me to share this with you!
I actually went and tested this myself, and found some pretty cool information I can use for targeting my ads.
In fact, reading the reviews on Amazon can also help with your AD COPY!
You are seeing real people share their thoughts on a product, so you can “speak their language.”
So what do you think?
Will you use this idea for targeting ideas on your future ads?