Myth of the Online Millionaire

myth of the internet millionaire


If you were to judge peoples success by what you see in your Facebook newsfeed, you would come to the conclusion that there’s a lot of “millionaires” in the internet marketing world, wouldn’t you?

Here’s the scary part…

If I told you how many of these MHC’s (people who constantly post about money, houses, and cars) are one bad week away from being out of business, you wouldn’t believe it.

And I’m not hating or judging, I’m just sharing what deep down you already know:

Most people aren’t as successful as they’d like you to believe.

But if you pay attention, there’s actually a BIGGER story playing out within all these posts.

There’s a reason feel compelled to act this way.

It’s because that is what the online marketing world has conditioned us to believe success looks like. 

A fancy car….a big house….millions of dollars.

But let me ask you a serious question…

Do you really need a million bucks to get what you want out of life?

Do you really need a million bucks to see life changing results in your business, lifestyle, and relationships?

The answer is probably NO.

In fact, consider this:

What would just an extra $1000 per month do for your life?

That’s “only” $12,000 per year.

“Chump change” to the social media gurus out there — but really take a moment to think about it.

With an extra 12k, could you take a nice family trip over the summer, without worrying about the cost?

Could you splurge on a nice steak and wine dinner once a month, without freaking over the bill?

Could you buy nice gifts for family and friends, without fear of going broke?

What if we get a little brave…

What about an extra $2000 per month?

That’s “only” $24,000 per year, but to most people, adding that to your income can be life changing.

What about an extra $10,000 per month.

What would that do for your life?

That’s “only” an extra $120,000 per year.

FAR from the millions you need to be considered a successful internet marketer, right?

Hopefully you see where I’m going with this.

I call it the “Lottery Effect.”

Ever notice how when the lottery gets up to some crazy number like $500 million, EVERYONE plays?

But when it’s “only” at like $10 million, people don’t think it’s worth their time to buy a ticket.


As if you’re considered a “lottery failure” if you only win $10 million.

The same concept is at play in the internet marketing world.

You are led to believe that the only way to be successful is if you’re hitting 7-figures, living in a mansion, and driving a Tesla. 


That’s why I LOVE the educational side of my business.

Teaching digital marketers, entrepreneurs, and small business owners how to create a consistent and predictable income, using the internet.

Notice how I didn’t say “teaching them how to make millions and buy fancy sh*t.”

Because to me, there’s nothing cool about that.

But you know what IS cool?

Helping someone get out of debt…

Helping someone send their kid to a better school…

Or helping someone afford a trip to visit a family member they haven’t seen in years.

So as you begin a new week, start judging yourself by YOUR level of success. 

And thinking realistically in terms of what counts as “life changing money.”

Because like I said above, even an extra $1000 can bring dramatic changes and benefits to your life.

And from there…well, you can always scale up :).

PS — One of the ways we specialize in helping marketers and entrepreneurs create THEIR VERSION of life-changing income is through the Shopify Implementation Program. 

This is a hands-on, 8 week intensive coaching program, where our entire team of coaches helps you get a Shopify store up, running, and making sales.

If you’re sick of all the junk online, and are ready for a world class experience, let’s talk. 

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