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We’ve ALL experienced this before (…and you might be the culprit).
You’re out to eat — maybe with some friends or family, and you ask the server for something “extra.”
For example, “Can I get extra ranch, please?”
And the server says, “Sure, it’s an additional 75 cents, is that okay?”
And you say, “Oh, never mind then, I’m fine.”
WHAT. JUST. HAPPENED??
Or maybe you’re picking out your sides, and you say, “Can I have the salad bar as a side?”
And the server says, “Sure, it’s just an extra $1.”
And you say, “Uhhh, I’ll just have fries then.”
WTF is happening!!
Let me explain where I’m going with this…
We’re out to eat, enjoying time with family and friends, maybe spending $5 for a beer, dropping $50-60 overall, yet we balk at an extra 75 cents for ranch or $1 for salad?
Why wouldn’t we just pay the extra 75 cents or dollar and enjoy our whole experience?? Especially because we’re already there and spending money.
It’s all psychological…
You don’t see this happening until someone points it out to you.
We are “set in our ways,” and don’t take time to actually think about the whole picture.
Just like you’ll see someone call a $50 shirt “expensive,” yet they’ll drop $100 on a bar tab without thinking twice.
I’m all for experiences, but the $50 shirt can be worn for 2-3 years — the $100 tab buys you a night of fun and a hangover.
But here’s the real reason I’m bringing this up.
This phenomenon happens in our business every single day.
Sometimes, we think so “backwards” about the money we spend in and on our business, we don’t even realize it’s happening.
“OMG, I just spent $25 on ads and didn’t make a sale.”
Says the guy who spent $1000 on a website no one visits and $250 on a logo no one cares about.
“$5000 for a coaching program — what a waste of money!”
Says the guy who just went to a “conference” in Vegas, sat in the back of the room taking notes (…no ACTION), and blew $2500 at the Blackjack table.
Let me be clear…
I’m not judging these decisions — I’m just FASCINATED as hell by them.
Believe me, I make backwards decisions in my business too sometimes, but I’ve gotten better at recognizing them.
What are your thoughts on this?
Why will we spend $300/month on a cable bill, but balk at $47/month for a monthly business community?
Why do we push our business to the backseat, when it is what GIVES us the ability to spend on those other experiences?
Is it because we’re scared we won’t take action?
Scared our investment won’t pay off?
Or do we just not take our business as seriously as all the other stuff in life?
I don’t know the answer…that’s why I’m asking YOU.
Comment below and let me know what you think!