Yesterday I conducted a test…
I’m a partner in an eCommerce brand, and we recently added a new product to our store.
It’s priced at $60 (not too expensive, but not “cheap” either).
The first thing I did was send an email to our list of over 10,000 customers for this store.
That brought some immediate sales, which let us know this product was a solid match for our existing customer base.
Then I had two choices:
* Option 1: I could immediately start running Facebook ads to the sales page for this product.
* Option 2: I could first PRE-SELL my target audience with some sort of case study / demonstration.
If you know me well, you know I chose Option 2.
We simply went to our product supplier and got a video of someone using the product successfully.
We then ran this as a video ad to our target audience.
Within hours, we had around 3,500 people who had watched the video.
Many of which clicked over to the sales page.
Today we retarget these people and ask them to BUY.
These are warm leads.
They interacted with our pre-sell video.
And now we can ask them to take the next step.
And here’s a little TIP…
The cost of our clicks and conversions will be MUCH cheaper, because we’re running to a custom audience who has already been pre-sold on our product.
The real beauty in this is that a case study can be used to sell ANYTHING.
* Physical Products.
* Information Products.
* Services / Marketing Packages
* Coaching / Consulting
That’s why I dedicated an ENTIRE week of training to case studies inside the Social Sales Growth Forum.
If you want to learn how to use case studies to sell your products and services, you’ll want to be a member.
You’ll get access to this, along with DOZENS of other training videos.
If you wanna make more sales and money in your business, I highly suggest you join today: