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My title got you excited for what’s in today’s post.
EVERYONE loves to see what’s “behind the curtain,” so today I figured I’d show you something cool.
A screenshot from my FB ads account:
So the first thing you’re probably thinking is, “what does all this mean?”
Allow me to explain…
I get asked a lot about the step-by-step process of launching and scaling campaigns.
For example, AFTER you have a product selling well, what do you do?
And this specific screenshot shows what I’m doing on an actual campaign right now.
So basically, I tested a product and started getting sales.
I let it run to the point where I had enough data to build Lookalike Audiences for both Add to Cart and Purchases.
Now if you talk to 5 Facebook ad “experts,” all 5 will probably give you a different answer of what to do next…
But here’s what I like to do.
After I’ve got sales coming in, I like to test a bunch of different stuff.
So if you look above, you’ll notice I am testing both Add to Cart Lookalikes and Purchase Lookalikes.
Not only that, I’m testing the Lookalikes on their own, but also testing them combined with interests.
Finally, I’m testing Placements: Desktop, Mobile, and even Automatic Placements.
The ad sets that have two checkmarks, are the ones that fall within the range that I consider profitable.
The ones with one checkmark, are what I consider borderline.
Anything with an X means it flopped and cost per purchase was too high.
A couple things to note:
– Like I say all the time, you cannot expect all your ad sets to “win,” which is why you need to launch different types. It looks like only 3 of the 12 ad sets are actual winners (25%).
– Take note how the top three performing ad sets are all Lookalike Audiences combined with interests. This means when I go to create new ad sets, I’ll likely try to create a bunch that have more Lookalikes combined with interests, since that seems to be a winning formula.
– See how two ad sets with “Automatic Placements” are actually borderline profitable? That’s pretty cool. I think Automatic Placements is going to be really big at some point in the next 6-12 months. I really feel like FB has improved the optimization of that selection a lot.
What’s the big takeaway?
The main thing I want to relay to you, is that when something is working, I like to expand on that as many ways as possible.
The reason I do this, is because the Facebook algorithm lends itself to “randomness.”
If you’re confused by what I mean, I went over this in a nearly hour long training yesterday, entitled: “Understand the Facebook Algorithm & Bidding Options”
This was 47 slides of content, and we covered things like:
– How the Facebook algorithm works, and how they decide who gets impressions.
– What’s the deal with Conversion Events, and which should you choose for your ad sets?
– Dealing with Daily Budget, and why your costs go up when you try and scale (…and what to do about it).
– Which Optimization to choose (Conversions, Impressions, Link Clicks, or Unique Daily Reach). We went over which gets the cheapest traffic, and which gets the most amount of sales.
– Which Conversion Window to pick — 1 Day or 7 Day, and WHY.
– Automatic Bidding and Manual Bidding — the benefits/drawbacks to both, and when to use them.
– Average Manual Bidding v Maximum Manual Bidding, and what they mean for your ads.
– And finally, what settings I personally use to launch and scale campaigns.
If so, you can actually get access to this training RIGHT NOW, for only $1.
Currently I’m running a 7-day trial to the Social Sales Growth Forum, and you get access to this training and tons more.
But here’s the deal…
I recently decided that the Social Sales Growth Forum will not be available to join on a daily basis.
This means there will be “windows” where I open it, and then it’ll close again until we decide we can take on new members.
You have until Friday at midnight to take a $1 trial, then we are closing access to the community for the foreseeable future.
Click here to get inside while enrollment is open!