Author Archives: Jeremy Salem

CPM v. CPC Bidding on Facebook

One of the most asked questions about Facebook marketing is, “should I use CPC or CPM bid type when running ads?” The answer is simple when put in the context of the two scenarios below. Imagine you own a hot dog stand, and you are setup outside a high foot traffic area right at lunch time. On the other side, ... Read More »

The Double-Qualifier Method

Most people understand that the best way to succeed with your Facebook advertising campaigns is to target the right people. Easier said than done, right? In the video below, I show you what I call my “Double-Qualifier Method” for targeting prospects on Facebook. As the name suggests, it’s a way to qualify the people you are targeting TWICE before running ... Read More »

Hidden Keywords in Facebook Interest Targeting?

One of the most misunderstood concepts when it comes to Facebook advertising, is the use of the Facebook general interest targeting. Up to this point, most advertisers have thought of Custom Audiences to be far superior to the general targeting Facebook gives you in the ads manager. This simply isn’t the case… Facebook’s broad interest targeting is actually the most powerful ... Read More »

How Google + Facebook = Laser Targeted Ads

Facebook Ads

We all know Facebook’s targeting platform is arguably the best on the market right now. With the plethora of options, data and combinations, you can seemingly build an entire empire with just Facebook traffic. Google needs no introduction either, as the search giant still dominates the landscape when it comes to search and display traffic. But did you know you ... Read More »