Your “About Us” Page…

If you have a store, have you looked at your analytics recently? If you don’t have one yet, then this will be super helpful for you.  This may come as a surprise, but one of the most visited pages on ANY store is the “About Us” page. Before pulling out their credit card to make a purchase, most people want to ... Read More »

What if Facebook Ads Stop Working? 😨

As business owners, entrepreneurs, and marketers… I think one of the big concerns that we have… is what if something stops working?  What if Facebook ads are working really well for you, but they stop working? Or Instagram ads or Instagram stories…. and it stops working? When I think of this, I always reflect back to a conversation I had ... Read More »

The “New” Toilet Paper = Cash Cow

They can’t keep these things in stock… and no, I’m not referring to toilet paper, hand sanitizer, or paper towels.  (I hope your weekend is going well, BTW…)  I spent some time this morning reading, and check this article: WASHINGTON POST: What do bikes and toilet paper have in common? Both are flying out of stores amid the coronavirus pandemic. === ... Read More »

This Is Embarrassing (How Did These Guys Sleep At Night?)

Look at these numbers below:  14,481 12,345 12,230 Do you know what they stand for?  It’s the number of shots MISSED for three men who play(ed) in the NBA.  Dude… missing over 10,000 shots? EMBARRASSING, right? Well, let’s take a closer look.  The three players those numbers correspond with are:  Kobe Bryant Michael Jordan LeBron James Yes… they are in ... Read More »

Avoid These Products

Products not selling? I think I know why.  The products you sell online need to meet at least one of the following criteria: High Perceived Value: “Wow, that’s a really nice product for a good price.” Very Useful: “I could definitely use one of these to help with X.” Novelty: “Ha! That’s really cool. I want one!” Emotion: “Ahhh…that’s so sweet. As a Mom, ... Read More »

Someone Needs To See This

Ever feel like the world is working against you, the walls are caving in, and nothing seems to go right? Take comfort… it happens to all of us.  Over my nearly 10 years of entrepreneurship, it’s happened more times than I can count.  Each time I dealt with uncertainty, stress, and anxiety.  But I persevered… And you know what… there’s ... Read More »

Look At The Price Of These On Amazon!!

Feel free to take this idea and run with it.  A friend emailed me this morning.  “Dude, check out the price of these.” Bowflex Adjustable Dumbbells, selling for over $1400 on Amazon. I paid $275 for these things several years ago, and use them almost daily.  The Reality of the Situation:  – Home workout stuff is   right now.  – Makes ... Read More »

She fired her agency, then her store took off 📈

Hope your day is going well. This was recently posted in our community, and I wanted to share it with you! SNAPSHOT:  – Student had a store.  – Selling products in a cool niche.   – Doing a couple grand a month.  – Couldn’t scale.  – Tried hiring agencies.  – It didn’t work out.  – Joined our coaching program (yay).  RESULTS:  ... Read More »

You Need To See This Quote From Mark Cuban

Sometimes I like to sit and think about how little decisions can have huge impacts in our life and business.  Especially during crazy times, like the one we’re currently going through.  Times like these are unusual in business, but that’s what creates so much opportunity.  They are little “pockets of time,” where your decisions can DRASTICALLY change the trajectory of ... Read More »