4 Rules of a Successful Product Description

GUEST POST So…you want someone to see your Facebook ad, click it, come to your store, and buy your product? And you wanna use some generic description for the product, with no emotion or reason people should buy? Good luck with THAT… Not many marketers understand the importance of product descriptions and how much they can impact sales. There are e-commerce studies ... Read More »

Ecommerce Software: Find the Best One for Your Online Store (February 2018)

Guest Post by Catalin from When building an ecommerce store, you need the best ecommerce software. We’ve spent countless weeks rigorously testing out the top solutions, and we’ve come upon the conclusion that Shopify is currently the best ecommerce software on the market. This is due to Shopify’s impressive set of ecommerce templates, along with its simple page builder, large ... Read More »

Q > S < P: Which do you choose?

Recently I was having lunch with a Best-Selling author.  This is one smart dude… Along with his book, he speaks around the country at sales conferences, consults large organizations, and still heads up sales teams locally. Even better, he’s not in the “online” world, so his sales strategies have been tested in countless areas…phone, in-home sales, door-to-door, etc. A bit ... Read More »

When you should NEVER hire a mentor

Recently I visited Disney World… And just like every time I go, I was in AWE at the operation being run in Orlando. Every park filled to capacity, hotels filled to capacity, and millions of dollars being spent probably every few minutes. Then I stumbled upon this interesting article. It’s about how Spirit Airlines has signed up for a lil’ “mentorship” ... Read More »

My golf game is WACK (found out why)

Have you ever found yourself getting WORSE at something as life goes on? Maybe you run slower… Can’t lift as much… Or just can’t handle the bar scene as well as you used to. For me, it was golf. But the thing is, golf isn’t one of those things where you should get worse over time. In fact, the more you ... Read More »

How BEST BUY is fighting the eCommerce wave (this is good)

Let’s face it… People buy stuff online, and will continue to do so for the foreseeable future. Heck, that’s why it’s such a great time to build your own store.  And while this has hurt many retail businesses, some are doing some really cool things to adapt. Best Buy for example, known for its electronics, recently launched an in-home consulting service.  While ... Read More »

These Retail Stores Are Taking “Free Gifts” to a Whole New Level

I’m all for “bonus stacking,” but this takes things to a whole new level. Much HIGHER than I’ve ever seen (I really do crack myself up sometimes). Giving the gift of green in the ‘District of Cannabis’ Here’s the scoop on what’s happening with some retail stores in Washington D.C: “A 2014 ballot initiative to legalize recreational use passed overwhelmingly. But unlike the ... Read More »