Lookalike Audiences: If you’re Not Using These 6, You’re Losing eCommerce Sales

Reaching right target audience on Facebook that will be most likely to buy from your ecommerce store gets a whole lot easier if you leverage lookalike audiences. It lets you reach people who are like your ideal customers and have a high probability of buying instead of merely engaging with your ad. Lookalike audiences work based on the source audience ... Read More »

How to Use Audience Insights to Find Amazing Targeting for Your Ecommerce Ads

Facebook has an amazing tool that can provide you with tons of data about your target audience at no cost. Audience Insights helps you make your ads relevant and laser targeted by understanding your audience interests, likes, and more. The best part: Anyone can use Facebook Audience Insights. You don’t have to be a Facebook advertiser or a page manager ... Read More »

How to Create a Compelling Lead Magnet for Your Business by Lunchtime Tomorrow

Generating traffic isn’t easy. You know it. But sending heaps of traffic to your website isn’t enough. Conversions make your efforts fruitful. It is better to have 100 visitors who convert instead of having 1000 visitors who don’t convert. A lead magnet is used for generating leads (aka conversions). Yes, a lead magnet is something that attracts leads like a ... Read More »

4 Rules of a Successful Product Description

GUEST POST So…you want someone to see your Facebook ad, click it, come to your store, and buy your product? And you wanna use some generic description for the product, with no emotion or reason people should buy? Good luck with THAT… Not many marketers understand the importance of product descriptions and how much they can impact sales. There are e-commerce studies ... Read More »

Q > S < P: Which do you choose?

Recently I was having lunch with a Best-Selling author.  This is one smart dude… Along with his book, he speaks around the country at sales conferences, consults large organizations, and still heads up sales teams locally. Even better, he’s not in the “online” world, so his sales strategies have been tested in countless areas…phone, in-home sales, door-to-door, etc. A bit ... Read More »

When you should NEVER hire a mentor

Recently I visited Disney World… And just like every time I go, I was in AWE at the operation being run in Orlando. Every park filled to capacity, hotels filled to capacity, and millions of dollars being spent probably every few minutes. Then I stumbled upon this interesting article. It’s about how Spirit Airlines has signed up for a lil’ “mentorship” ... Read More »

My golf game is WACK (found out why)

Have you ever found yourself getting WORSE at something as life goes on? Maybe you run slower… Can’t lift as much… Or just can’t handle the bar scene as well as you used to. For me, it was golf. But the thing is, golf isn’t one of those things where you should get worse over time. In fact, the more you ... Read More »

How BEST BUY is fighting the eCommerce wave (this is good)

Let’s face it… People buy stuff online, and will continue to do so for the foreseeable future. Heck, that’s why it’s such a great time to build your own store.  And while this has hurt many retail businesses, some are doing some really cool things to adapt. Best Buy for example, known for its electronics, recently launched an in-home consulting service.  While ... Read More »

These Retail Stores Are Taking “Free Gifts” to a Whole New Level

I’m all for “bonus stacking,” but this takes things to a whole new level. Much HIGHER than I’ve ever seen (I really do crack myself up sometimes). Giving the gift of green in the ‘District of Cannabis’ Here’s the scoop on what’s happening with some retail stores in Washington D.C: “A 2014 ballot initiative to legalize recreational use passed overwhelmingly. But unlike the ... Read More »

14,481 <——- What this number means

Surely you’ve heard the phrase before… “You miss 100% of the shots you don’t take.” And while this cliche is mostly used figuratively, it’s legitimately true in the sport of basketball. Take Kobe Bryant for example… He recently retired, but most would agree he was one of the greatest players in NBA history. And that number in the subject line…? That’s how many shots ... Read More »