Blog

The “same” audience, but it performs completely different…

  Maybe you’ve never thought of this before, but give it a shot.  And if you’re like me, you loveeeee targeting Lookalike Audiences with your Facebook ads. More specifically, how cool is it that Facebook will create you a lookalike audience of people JUST like your previous buyers? But wait… Did you know there’s actually TWO ways to do this, ... Read More »

Why Desktop Video Ads Crush It

People are confused by this, so allow me to explain… Somewhere in the world right now, a middle-aged woman is sitting on her couch (in her pajamas), watching the Price is Right, and probably ordering one of my products from her laptop. I could end this email right now, and that could be enough to sell you on desktop video ... Read More »

Be Skeptical of Internet Marketers

If you’ve been in the online marketing world for any length of time, you’ve probably wasted money on a poor course or a bad piece of software. You may have even wasted a pretty penny on some coaching or a mastermind. In general, you’ve likely seen outrageous claims and promises of BIG results, with little work. For all these reasons ... Read More »

In Their Own Words: Wai-Leng, SIP Graduate

Sometimes the most powerful stories, are those written by actual students and clients here at Digital Traffic Ace. That’s why today I’m proud to share with you the story of Wai-Leng Leung, an entrepreneur who joined our Store Implementation Program at the beginning of the year. I asked if we could do a Case Study, documenting her success. She decided ... Read More »

Insights From Dan Kennedy’s “No B.S. Time Management For Entrepreneurs”

Spent some time this weekend reading an old Dan Kennedy book I own. Sometimes I forget how amazing his content is — especially when it comes to time management and entrepreneurship in general. Some highlights I thought I’d share: 1) CLEAR THE CALCULATOR When using a calculator, you can’t move to a new equation until you hit the clear button. ... Read More »

Save Money On Your Facebook Ads By Doing These 5 Things

Admit it… You’re a cheapskate. Okay, maybe that’s extreme — but when it comes to Facebook advertising, I’m assuming you try your best to make your ad dollars work hard for you. And you should. After all, you’re running a business. But here’s the thing… With all of the web-based marketing channels available today, it’s truly amazing how strong a response a ... Read More »

A New Way to Find Interests For Your Facebook Ads

I’ve got something really cool for you today. I discovered a new way to find Facebook interests for your ads! This is something I’ve never shared before. How could I? I just found it… I recorded a video walkthrough for you. Watch below and thank me later NOTE: Do you enjoy this type of content? If so, I want to ... Read More »

Facebook and Shopify: 5 Tricks You Need to Know to Cash In

It’s the biggest problem many people face… OPPORTUNITY! The internet is full of it, and while there’s never been a better time to start an online business, sometimes picking one thing and sticking to it can be tough. One thing’s for sure though… Anyone interested in starting an online business has plenty of options to explore when it comes to ... Read More »

SOLVED: Using the New Facebook Pixel For Multiple Niches

What up! I knew you’d click this link once you saw my headline. (You’re so predictable) I get asked this question ALLLLL the time. And it always goes something like this: “Jeremy…since there’s only ONE Facebook pixel, how can I properly track and optimize for multiple niches?” I’m glad you asked. This short video explains EXACTLY how to do it (WATCH ... Read More »