Blog

He Turned a 40 Cent Click Into a $189 Sale (This is Why Retargeting Exists)

It’s a combination of three things… And together, they’re POWERFUL. * First, you have Facebook ads. * Second, you have micro-commitments. * Third, you have retargeting. Here’s a little secret for you… Every profitable business makes sales using a series of micro-commitments. Getting their potential customers to take little steps, until eventually they take the BIG step, and become a ... Read More »

Why Hallmark OWNS You After Christmas (I’m Copying This)

You think they’d learn by now… If you turn on your TV the day after Christmas, 99% of channels go back to “regular” programming. But ONE sticks out… The Hallmark Channel. They pretend like Christmas hasn’t come yet. They continue to show Christmas movies day after day…. Night after night… All the way through New Years. And with good reason. ... Read More »

Merry Christmas…You Filthy Animal

It’ll probably be etched in your memory forever… First of all, Merry Christmas! If you don’t celebrate, Happy Holidays! Now that the pleasantries are out of the way, let’s get to the REAL point of this post.  “Merry Christmas…you filthy animal.” It’s a line straight out of the movie Home Alone. Now Home Alone was a good movie (and still ... Read More »

I Jacked Best Buy’s “Santa Special” and Made My Own

All it cost was $1… I was scanning some “deals of the season,” and I noticed Best Buy was running a promotion.  If you switched your phone plan to Verizon, they’d give you a brand new iPhone for only $1. Boom! That’s a great deal. AND great timing! I’ve been sick and tired of my phone service for awhile now. Plus it’s GREAT ... Read More »

Copy the WWE to Grow Your Business (Works Immediately)

Unless you live under a rock, you know what the WWE is.  It’s SPORTS ENTERTAINMENT, otherwise known as “Professional Wrestling.” I’ve been a fan since I was probably 6 years old. As I got older, I used to shy away from telling people I watched wrestling. “Are you serious? You still watch that?” Then I realized I didn’t G.A.F what ... Read More »

1 Million Bucks and He’s Not Stopping

I got on Facebook last night to see a cool story in one of the groups I’m in. It was an inspiring post from a guy named Jason, who just 24 months ago had no clue what “Facebook marketing” really was. Now he’s surpassed $2 million in revenue in his business, including over $1 million documented in this screenshot. What ... Read More »

Have You Heard of Thumbtack Marketing?

They’ve grown a HUGE business, just by being the “middleman.” If you aren’t familiar with Thumbtack, it’s basically a platform that brings together service professionals and consumers.  Need your house painted? Find someone on Thumbtack. Need a personal trainer? Thumbtack has tons in your area. They have hundreds of thousands of professionals who use their service to get customers. Their ... Read More »

You Only Need 3 Things to Grow Your Business With Facebook Ads

I had a call with a client a few days ago.    She was SO overwhelmed with her business.    And really, I can see why.    Every single day you are bombarded with new shiny objects in your inbox.    The latest software…   The newest online course…   But NONE of that actually matters.    Here’s what I ... Read More »

(Seriously) Ethan Made His First Sale WITHOUT Ad Spend

So last week I told you about Ethan. He’s a new client of mine in a small segment of the real estate niche. Ethan has built an email list of around 10,000 people. And he has a core product he sells. But that was all he had. If people didn’t buy his core product, he had nothing else to sell ... Read More »

What My Cable TV Provider Taught Me About Facebook Ads

If you’re anything like me, you have a love/hate relationship with your cable TV provider.  But one thing I LOVE is how they recommend shows for me to watch, based on PREVIOUS shows I’ve watched. Let’s say I’ve watched 3 cheesy Christmas movies over the last 2 days. They’ll recommend me 15 other cheesy Christmas movies that I might enjoy. ... Read More »