Let’s not act like this is something “new.”
Facebook is no spring chicken.
The platform has been around long enough, grown enough, and diversified enough to claim its rightful place as a mega-corporation with tons of power and influence.
Facebook reaches countries and people across the world, so it’s no surprise that businesses are interested in getting in on the action and taking advantage of Facebook’s extensive network of users.
Unfortunately, many businesses are up against a host of myths and misconceptions that could stop them from taking full advantage of Facebook advertising.
They read one bad thing and believe it.
But you and I know better…right?
Regardless of what you’re selling or who you’re selling it to, Facebook ads should become an integral part of your marketing strategy, helping you to accomplish your goals, integrate social media with your other marketing efforts, and maximize your return on investment.Here are a few common myths and misconceptions you’ll have to leave behind first – don’t fall for these!
“Facebook Ads are Too Expensive”
Compared to what??
It bothers me when I hear ANYONE talk about advertising being “expensive.”
Is it more expensive than going out of business?
Didn’t think so.
I can debunk this myth in many ways.
First of all, expense is relative.
Are you spending too much if your return on investment is double what you put in?
It’s like when attorneys complain that Google Adwords is too expensive.
Okay, I get it…paying $75 for a click is a lot.
But if you know that for every $5000 you spend on clicks you land a $35,000 case, wouldn’t it be worth it?
Secondly, have you compared costs and potential returns from other advertising platforms besides Facebook?
You may find that Facebook advertising is “cheap” compared to others.
Finally, and perhaps most importantly, there are plenty of ways to use Facebook advertising and see a strong return, even when you’re working with a budget.
You don’t have to treat FB ads like a trip to Las Vegas.
Set aside some cash and make it work for you.
You can spend a small amount and see significant results by making sure your ads are targeted to the right audience, they are appealing, and you have a good product/service and follow-up sequence.
It’s all up to you!
“I Can’t Compete”
I’m sorry, is over a billion people not enough for your business?
It’s true that advertising through Facebook has become a lot more popular over the last several years, and naturally, competition has increased as a result.
This doesn’t mean you should cry and go home.
It just means you have to understand the platform and find ways to get creative.
Remember that Facebook is catering to its users, not to you.
They want to ensure a good experience for people who are mindlessly scrolling through their newsfeed.
This means you need to “blend in” and have fun.
You have two options to compete: shell out a ton of dough and hope for the best…
OR, find ways to make every advertising dollar go further.
There’s no right or wrong answer…again, it’s up to you!
If you want to have an impact, you have to work hard to target the right audience and create ads that lead to meaningful conversions and ultimately, profits, delivering a significant return on investment.
In other words, Facebook is the FIRST step, but not necessarily the last in your customer’s journey.
“Facebook is Only for B2C Marketing”
I really want to know the answer to one question…
Who came up with this terrible falsehood?
With nearly a billion and a half users across the globe, it’s ridiculous to assume there are no Facebook users with business interests, even if they’re using personal accounts.
Dumb, dumb dumb.
Do not believe anyone who says this.
“OMG, you should be using LinkedIn for business, not Facebook.”
I’ve heard it all…
There are TONS of ways to target businesses with your Facebook ads.
From magazines they read, organizations they join, their job title, and more.BOTTOM LINE: You can definitely reach people on Facebook with decision-making power, many who are actively searching for solutions to their problems.
“Facebook Ads Are Only for Branding”
Oh, the power of being “liked.”
Facebook capitalized on this ultimate human desire in a way that perhaps no other business before had managed to do.
With one little button, users had the ability to give or deny approval, and both individuals and businesses were hooked on the high of seeing “likes” increase.
So here’s how this myth was born…
Early on, that businesses using Facebook ads thought getting likes was the goal, and because of this, they viewed the platform as little more than an exercise in building brand awareness, recognition, and reputation.
This led to the “booming business” of buying fake likes to make pages seem more popular.
Facebook ads offer so much more though…
And as the number of businesses using the platform increases and the atmosphere becomes more competitive, companies are beginning to realize the opportunities not only for lead generation, but outright sales.
If you’ve followed this blog for any length of time or been on my email list, you know this is the case!A lot of smart businesses have already realized this, and shifted their focus from branding to leads and sales.
Next time someone says Facebook ads are too expensive, have too much competition, don’t work for B2B or are only for branding, take them to the side and set them straight.
Or perhaps you should take a different approach…
Maybe you let your competition believe this stuff, and that way the REAL marketers have an edge.
What do you think?
Let me know below…