Conor McGregor just wrote a blueprint for online entrepreneurs

Close-up of red gloves in boxing ring

Stop….just stop.

Don’t act like you don’t know who Conor McGregor is, or that you had no clue there was a huge boxing match this past weekend.


What may have gone unnoticed, is that Conor McGregor literally wrote a blueprint for marketers, entrepreneurs, and small business owners across the world. 

In fact, if you’ve followed me for awhile, you’ve likely seen me talk about this stuff before.

So without further ado, let’s get into it:

BLUEPRINT LESSON #1: Compete against YOURSELF, not everyone else.  

This may sound confusing, because McGregor WAS competing against someone else — Floyd Mayweather.

But have you read and heard the fallout from the fight?

Sure, Mayweather won. But most people are talking about the fact that McGregor went round for round, with arguably the greatest boxer of this generation.

In his very first boxing match, he lasted nearly 10 rounds with a guy who’s never lost a boxing match in his life.

So while he LOST the actual fight, all the chatter is about him. See, he realized that no one really expected him to win. So by putting on an amazing show in front of millions of people, he increased his brand, following, and overall level of respect.

Yes, he lost the fight. But in the long-term, he won BIG.

BLUEPRINT LESSON #2: Compete against YOURSELF, not everyone else.

No, that’s not a typo…

The second lesson is the same as the first, and here’s why…

There are different estimates of how much money each fighter made.

I saw one this morning that said Floyd was estimated to make $230 million and Conor $70 million.

Regardless of the final figures, Conor knew going into the fight he would make significantly LESS than Floyd Mayweather. 

And he was 100% okay with that, because he wasn’t trying to make as much as Floyd — he was competing to make as much as he could for HIMSELF. 

If you’ve read my past emails/blogs, you probably remember me discussing how you should never compare your earnings to other peoples earnings, as hard as that may be.

So you see someone post a screenshot on FB of them making $1 mil.

Who cares???

You don’t have to make the same amount as them to be successful. That’s THEIR business.

Isn’t just an extra couple thousand a month helpful?

I actually refer to this as the “Lottery Effect.” 

Everyone plays the lotto when it’s like $500 million, but when it’s only like $10 mil, most people don’t play.

As if winning “only” $10 million isn’t worth their time.

LOL, see how silly that sounds? 

But that’s what we do in our businesses. We see others doing HUGE numbers, and we think unless we hit those same numbers, we are failures. 


Compete against yourself. Focus on creating a level of success YOU want and that supports YOUR needs.

Note: This doesn’t mean you don’t CHALLENGE yourself. That’s different than competing, and something you want to constantly be doing, which leads to…

BLUEPRINT LESSON #3: Get outside your comfort zone. 

Here is some great advice I recently got…

If you truly DON’T want to do something, don’t do it just for a sake of “getting out of your comfort zone.” Otherwise you become a walking “yes man,” who is doing stuff just for the sake of doing it.


If you truly WANT to do something, but fear or being uncomfortable is stopping you from doing it, that’s when you DO IT. 

Not only that, but you OWN IT, and are neutral to other people’s reactions.

Take Conor McGregor for example…

The easy thing to do would be to focus on MMA, be happy with the millions he already has, and not risk getting embarrassed in a boxing ring.

But, that’s not the choice he made. Apparently, he wanted to make this fight happen. Whether it’s because of the money involved, the competitive factor, or both, this is something he WANTED to do.

And he went wayyyy outside his comfort zone to make it happen — getting into a boxing ring with one of the best of all time.

And it paid off in multiple ways, and will continue to for the rest of his career.

I’m not a huge UFC fan, but I know the next time he fights, I’ll make a point to watch the show.

So apply this principle to your business. 

If you truly want to do something, but are scared to do it, that’s all the more reason you should go for it.

But, if you truly DON’T want to do something, but feel like you should because everyone else is, that’s a sign to stop and focus on something else.

BLUEPRINT LESSON #4: If you’re gonna do something, go ALL IN.

So once McGregor decided he was going to do this boxing match, he didn’t just workout three times a week, eat salmon for dinner, and hope for the best.

This dude TRAINED.

Not only that, him and Mayweather went on a “world tour,” promoting the fight, to ensure they made as much money as possible.

And inside of that is a great lesson, because if you apply the principle above (comfort zone), and choose to take risks on things you truly want, the next step is to go ALL IN.

And this doesn’t mean doing dumb stuff or risking everything for success. But it means if you pick and choose what you focus on, you might as well go ALL OUT on the things you decide to spend your time on.

I recently gave the example of my golf game. After not playing for awhile, I wanted to get really good at golf. So instead of signing up for a few lessons here and there, I committed myself to playing in a tournament next month, AND signed up for a year’s worth of lessons.

I decided I’m either gonna get really good or I’m not gonna play. All or nothing.

BLUEPRINT LESSON #5: Enjoy the Ride

Was Conor crying in his hotel room after he lost?

No, dude was drinking whiskey at a Vegas nightclub, surrounded by flocks of his fans.

If you didn’t know the outcome, you would have thought he WON the fight.

In Conor’s eyes, he likely HAD won.

He competed against himself in multiple ways, and came out on top.

He got outside his comfort zone, and GOOD things happened when he did. And in the back of his mind, he likely knew he went all in, and had no regrets (or very minimal ones).


If we could operate our businesses with these same principles, we too might be laughing it up in a Vegas nightclub, even when things don’t go perfectly, according to plan.