Don’t be that guy (…or gal)


We all have a friend or family member who drives us crazy, with their desire to have the world perfectly align to their each and every wish.

SCENARIO: You’re out to eat with a friend. 

Friend“I really want the steak and baked potato, but I’m not droppin’ $30 on a meal.”

You“Why not just get the steak salad? It’s half the price and you can still eat steak.”

Friend“A salad won’t fill me up.”

You“Oh, why not get the steak sandwich then?”

Friend“I’m on a new diet and I’m not eating bread.”


There’s a million scenarios like this that play out each and every day. 

The guy who doesn’t buy the Fast Pass, then complains about the long lines at theme parks.

The guy who buys cheap liquor, then complains about the hangover.

Or the guy (…or gal) who wants to run a successful online business, but isn’t willing to put in the work. 


Didn’t see that one coming, did you?

Now let me clarify…

These people fall into two categories:

The first category really is full of people who don’t want to put in work. They are fascinated by overnight success on the internet, and jump at any opportunity that seems “easy.”

The second category is full of people that DO understand this stuff takes work, but they want everything to align perfectly like our friend above. 

“I want a successful eCommerce business.”

“Okay…you’re going to need to spend money on ads to test products, find what audiences convert, etc.”

“Oh…what I MEANT to say is I want a successful eCommerce business, without spending money on ads….or anything else for that matter.”

“I’m sorry, that’s not possible…”

“Oh…okay, then I’ll do it, but I need to be GUARANTEED the ads will work.”


For the first category, I’m not gonna “hate on you.”

In fact, many people on the internet WANT you to think this stuff is easy. It’s much easier to sell the dream then to keep it real ;).

For the second category of people, re-read the example scenario above about our “friend” wanting some steak for dinner.

As silly as that scenario sounds, it’s exactly what we do when we expect everything to align perfectly in our businesses.

We can’t want a HUGE reward (a successful business), without being willing to take any risk. 

We can’t expect to SCALE our Facebook ads, if we aren’t willing to take losses in the beginning while we test what works and what doesn’t.

And I know what you’re thinking — you might not be in a position to take risk or spend a lot on ads.

And that’s COOL, because there’s lots of free content out there that can get you started, and allow you to “test the waters” on a smaller budget.

For those that understand this stuff takes WORK and things NEVER go perfect, scoot on over to the third category, and click here to apply for the Shopify Implementation Program. 

If we decide to work together, your next steak dinner might be on ME!