Admit it…you’ve probably felt this way before.
Does it ever seem like some people make the internet look like the goose that laid the golden egg?
You see them posting screenshots on Facebook all the time — talking about their latest success.
Lately, this especially seems true when it comes to Shopify and Facebook advertising.
You see screenshots of a Shopify store with tons of revenue.
Is it real?
Is it fake?
How much profit did they make?
These are all thoughts that probably cross your mind, but the first thing you probably think is, “how are they doing this??”
It’s like whatever these people touch turns to gold.
If you’re one of these people, CONGRATULATIONS.
For everyone else, it’s a struggle to compete.
Because if you’re like most people, you’ve probably dabbled in internet marketing.
You may have even dabbled with Shopify and Facebook ads.
Heck, you might have even had a bit of success.
But you haven’t been able to fully tie it together.
To get the consistent success you want.
If the eCommerce / Shopify model interests you, you might think you have to spend months or even years learning how to find products to sell, build a store that converts, run ads that make sales, and optimize.
Basically, building the foundation of a successful Shopify business can seem overwhelming.
I get it.
The good news is you don’t have to go through this nonsense.
You don’t need months or years to start seeing momentum with a Shopify store.
You can start seeing measurable progress in just a matter of days, if you know what you’re doing.
I actually have an entire coaching program that teaches you how to do this (… and does much of the hard work for you).
It gives you the knowledge, skill, and support you need to find products people want to buy, build a Shopify store, run ads, make sales, and ramp up your operation.
Before you know it, you might have a store making sales around the clock.
But enough about ME…
That’s not the purpose of this post (okay, so it kinda is).
Today I want you to read the following Case Study, to find out how someone tried and failed repeatedly at internet marketing, before finally finding success with Facebook ads and Shopify.
(Disclaimer: Richard, who you’ll learn about below, is a graduate of our coaching program. He also worked incredibly hard to be successful. His results are not typical, so don’t expect to start a store and be some overnight ‘get rich quick’ story. Be prepared to work hard!)
The amazing thing about this story is how Richard found REAL success after trying for so long.
Maybe you can relate…
Richard wanted to earn a living by owning and operating an online business.
Like most people, he was willing to put in some time and effort to make it a reality.
Unfortunately, Richard couldn’t seem to find the winning formula, or if he did, it would suddenly disappear on him overnight.
He started his first business in 2012 and proceeded to fail and start three more businesses over the next three years.
Let’s take a look at each one.
Business Number 1:
Richard began by building a guitar blog.
He spent eight months taking all the right steps – writing articles, working hard to provide valuable content for his audience (and search engine approval), and researching keywords to optimize his blog.
Where did it get him?
Nowhere, of course!
At the end of eight months he had earned a total of about $600, amounting to barely $75 a month.
Raise your hand if you can live off $75/month?
Didn’t think so.
He realized he would have to try something else.
Business Number 2:
Next, Richard decided to try his hand at CPA (cost per action) offers.
This is basically where companies pay you to meet a certain action for them.
So maybe a green tea company wants people to sign up for their free trial.
If you can get people to sign up for the trial, they’ll pay you a commission.
With Facebook ads by his side, Richard set out to make a living by promoting CPA offers.
And he failed, right?
NOPE, he actually knocked it out of the park!
He brought in over $75,000 in revenue within just a few months.
This was it…
He would finally live the internet lifestyle, make a bunch of money, buy a Yacht, and post screenshots on Facebook all day.
Unfortunately (and you might already know this), Facebook does not generally like you directly promoting CPA offers from your ads.
That could be another blog post in itself, but bottom line is, Richard’s success didn’t last long.
Facebook banned his account.
He was down…. but he wasn’t out!
Business Number 3:
Hoping to salvage a shred of the success he had realized with CPA offers, Richard decided to start advertising offers using banner ads on other networks outside of Facebook.
It worked… for like a day or two.
Then people got used to seeing his ads and he really wasn’t sure how to scale or overcome that problem.
Business Number 4:
As you know by now, Richard doesn’t give up easy…
He tasted some success with his online business before and was motivated to get back there.
This time he started selling products on Amazon.
This is actually a very popular online business model for a lot of people.
Richard would source products, send them to a fulfillment center, then sell them on Amazon.
It works, but it’s tedious and has a lot of moving parts.
While he made some money, Richard knew it was time to search for Business Number 5.
SIDE NOTE: It’s not like Richard “gave up” on each of these businesses. He put effort into each one. However, something in his equation just wasn’t adding up. In almost every scenario, the failure wasn’t just on Richard’s end. There were many factors outside his control.
That’s when he stumbled onto the formula that would change his life.
Enter the Store Implementation Program
Remember my coaching program I told you about at the beginning of this post?
That’s what it’s called.
When Richard was struggling to make Amazon work, he contacted me about the program.
He had seen all the screenshots we talked about earlier…
And he thought to himself, “If all these other shmucks can do this, so can I!”
(I’m paraphrasing, but I’m guessing that’s what he thought).
This type of program was EXACTLY what he was looking for.
The Store Implementation Program is a 12-month one-on-one coaching program, that offers personalized training and support for every student.
When you enroll, myself and a team of coaches teach you all you need to know to create a successful eCommerce business.
You’ll learn how to:
– Find products to sell that people actually want to buy.
– Test your products
– Start making sales in a matter of days.
– Build a foundation that can eventually turn into a full-time business that makes sales around the clock.
I know people find reasons to procrastinate and be lazy, so the program accounts for that as well.
In the Store Implementation Program, my team actually builds your store for you, so that you’re ready to hit the ground running in just a few days.
We also assign you a Personal Accountability Coach that tells you what to work on each week, and schedules calls for you with our coaches.
But back to the point at hand…
What Happened to Richard?
As you probably guessed, Richard’s story has a happy ending.
If you remember, he started out earning a measly $75 per month with his first business and proceeded to take a roller coaster ride of success and failure afterward.
Where is he today?
During his time in the Store Implementation Program, Richard tested a variety of products and found one he could scale quickly.
I still remember the day he posted about hitting over $10,000 per month in revenue…
But it gets better…
Using what he learned in the Store Implementation Program, Richard started a second store with a business partner.
He quickly got that store to the $10,000/month mark.Not only that, he had his first $1000+ day as well…
I recently contacted him for an update for this Case Study.
Here’s what he said:
Summer 2019: To date I’ve done over 2.5M in sales, including over 1M with a single product and have multiple other products with over 100K in sales. In my best 30 day period, (last holiday season) I did over $340,000 in sales and my best day I did $19,498.
Pretty awesome, right?
Richard has shown that a sustainable, long-term store is possible, when you have the right formula and work ethic.
Wanna hear something a little crazy?
Way back when Richard reached out about working with us, he almost decided against joining our program.
I asked him about that and here’s what he said:
What about you?
Are you still thinking about “trying out that Shopify thing?”
Or maybe you’ve tried it before, but it didn’t go as planned?
Richard went from dodging Facebook account bans and dealing with CPA networks, to now having a profitable and scalable eCommerce business.
What if you could do the same?
What if you could build a real, valuable asset that produces sales around the clock each day?
What if you could depend on this asset as an income stream?
Richard went through ups and downs to get to this point.
Despite this, he built a successful business that’s grown beyond what he ever could have expected.
With a combination of implementation, support and accountability, you might grow a business beyond what you’d expect as well…
If that’s something you’re interested in, click here to learn more about the Store Implementation Program.