They’ve grown a HUGE business, just by being the “middleman.”
If you aren’t familiar with Thumbtack, it’s basically a platform that brings together service professionals and consumers.
Need your house painted?
Find someone on Thumbtack.
Need a personal trainer?
Thumbtack has tons in your area.
They have hundreds of thousands of professionals who use their service to get customers.
Their business model is nothing new or “exciting.”
But what IS exciting, is when you take a moment to see how Thumbtack uses Facebook advertising.
Check this out…
* If you’re a makeup artist, you would see this FB ad from Thumbtack:
* If you’re a guitar teacher, you would see this FB ad from Thumbtack:
* If you’re a catering professional, you would see this FB ad from Thumbtack:
* If you’re a personal trainer, you would see this FB ad from Thumbtack:
Running these types of ads is VERY effective.
I like to call it “Ad Empathy.”
You create multiple ads for different segments of your audience.
And each ad speaks to the EXACT wants, needs, and desires of that specific segment.
This leads to higher click-through-rates, cheaper ad costs, and more conversions.
Each segment of your audience feels like your product or service was created just for them.
What do you think?
Can you use “Ad Empathy” in YOUR business?
These are the types of concepts I teach my personal clients, to help them get AMAZING results with their FB campaigns
If you’re struggling to “tie everything together,” and sick of trying to figure all this stuff out on your own, let’s talk.
I’ll give you a step-by-step system to make this work for YOUR business: