Have a Shopify store?
Thinking of getting into dropshipping?
If so, you’ll want to know the #1 rule to succeed with your online store…
You MUST sell “Social Media Friendly Products.”
We coined this phrase several years ago, because we noticed most people try to sell the WRONG products when they open up their store.
I’m gonna dive deep into what these products look like, but first… let me explain why this is so important.
Have you ever heard of the “Threshold Model of Collective Behavior?”
Don’t worry, I hadn’t either.
I didn’t understand this concept until I was researching how Netflix disrupted the movie rental industry several years ago, and put companies like Blockbuster out of business.
Here’s a quick description from a Forbes article:
“For any given idea, there are going to be people with varying levels of resistance. As those who are more willing begin to adopt a new concept, the more resistant ones become more likely to join in. Under the right circumstances, a viral cascade can ensue.”
So imagine you’re at a play or performance and the music stops. You’re thinking, “do I clap, do I not clap… wtf do I do???”
All of a sudden one person starts clapping.
Now EVERYONE starts clapping.
That’s the Threshold Model of Collective Behavior in action.
So here’s why that principle is so important to the products you choose to sell.
Imagine you put up an ad for a product, and basically there’s no likes, no shares, no comments. Well, there’s going to be a lot of people that they won’t click and buy that because there’s nothing there. There’s no social proof. They don’t wanna be the first person to do it.
However, if the product you’re selling is “Social Media Friendly” you’re going to get those “early adopters.” They think the product is so unique and relevant to them, that they’ve gotta have it.
Then what happens?
“…the more resistant ones become more likely to join.”
So you start to build up those likes, those comments, those shares. Facebook sees who buys your stuff and starts showing them your ads. More sales come in.
And as the Threshold Model of Collective Behavior stated above,
“Under the right conditions, a viral cascade can ensue.”
Just like you see those ads that have a million views and thousands of likes and comments.
BUT… none of this is possible if you don’t initially sell the right types of products.
So let me explain what a social media friendly product is.
Remember that nobody wakes up and decides to go buy something in their newsfeed. Nobody thinks they want to buy something on Facebook or Instagram.
Most people try and sell normal everyday products that don’t create impulse purchases, and then they wonder why they don’t make sales.
YOU need to market and sell products that vibe with the platform you’re selling them on (ie. Facebook and Instagram).
This is an alarm clock.
It’s $15.99 on target.com.
If I needed an alarm clock what am I gonna do?
I’m gonna go to Target, Walmart, Amazon or somewhere else and buy a freakin’ alarm clock.
I’m NOT gonna go on Facebook and think, “Hey… maybe today I’ll see an ad in my newsfeed for an alarm clock. Since I need one, I’ll just buy it from there!”
Which leads to what we already know:
People who NEED products will go FIND products to buy.
So if you understand this one principle, you give yourself a HUGE advantage over most other stores out there.
Everybody goes one way, trying to sell the same old everyday products, and YOU will go the complete opposite way.
How do you do that?
I know this will sound crazy and completely counterintuitive.
Stop looking for products and instead look for IDEAS that lead you to products.
Like I said… I know this sounds weird…but this ONE concept will be worth your entire time reading this article.
This goes against everything every other “guru” teaches.
In fact… if you see someone else teaching product research this way, chances are they snagged the idea from me :).
What does everyone do when they want to find products to sell in their store?
They go out and search for products.
Seems like the natural thing to do… right?
And while this can work…searching for IDEAS for products, can work even better.
So the way it works… is you’re not actually searching for products.
You start out searching for ideas.
And then these ideas will LEAD you to products.
Check this out:
All I did was type in a short phrase and a letter after it (“c”), and suddenly a bunch of ideas pop up.
Check out the one I highlighted.
Have you ever said:
“Hey honey, today after work I need to go to the store and buy an alarm clock with a coffee maker?”
THAT’S a Social Media Friendly idea that would then lead us to a Social Media Friendly Product.,
Here’s a store I found selling this type of product for nearly $260!
If this was being marketed on Facebook and Instagram, it would naturally vibe with those platforms. It will capture the attention of someone browsing their newsfeed. It’s different, it’s unique, and we found it not by looking for it, but by searching for IDEAS.
I hope this all makes sense and the lightbulbs are going off.
The above Google search is actually one of the best ways to find ideas for products.
Here’s another example:
Now if I wanted to sell headphones, I’m not just selling the same boring kind everyone else is.
I’ve got IDEAS!
I can find headphones for gamers.
I can find headphones for travelers, taking long flights.
Heck, I can even find headphones for people with big or small ears.
These are all products I NEVER would have thought about before.
But armed with new ideas, I can now tackle this niche in a whole new way.
The formula is simple:
Key phrase + random letter = Product Ideas.
What to Do Next If You Want to Grow a Successful Store
As you know, finding products is only one piece of growing a successful online store.
You need a high-converting store to put those products in. A store that has the right apps, right navigation, and can turn visitors into BUYERS.
You need to learn how to properly target ads on social media, so you can bring the right audience to your products.
You need to learn how to create compelling ad copy, that SPEAKS to your target audience and gets them to click and buy.
And once you get a product selling well, you might need help scaling it up :).
If these are things you might want help with, you’re in the right spot.
I want to invite you to schedule a “Store Acceleration Call” with our office.
Over the last few years, we’ve helped HUNDREDS of entrepreneurs launch and grow their own eCommerce stores.
But we like to do things a bit differently.
We don’t focus on short team hacks… we focus on long-term strategies.
And we don’t insult your intelligence by pretending this is easy and you’ll become a millionaire overnight.
We’re a REAL, professional organization, that helps entrepreneurs grow their online stores.
• On your call, we can take you through the EXACT process you need to grow an online store.
• You’ll get personalized feedback from a member of our team. We have experts in every area of eCommerce. Combined, we have over 30 years of experience with this stuff!
• We’ll share what’s working for us, and even talk about what it would look like to have our team do a lot of the work with you and FOR you (if that’s something you want to discuss).
If this sounds like EXACTLY what you’re looking for… click here to schedule your Store Acceleration Call now.
Thanks again for taking time to read this post.
I hope you got some value out of it 🙂