One of the most misunderstood concepts when it comes to Facebook advertising, is the use of the Facebook general interest targeting.
Up to this point, most advertisers have thought of Custom Audiences to be far superior to the general targeting Facebook gives you in the ads manager.
This simply isn’t the case…
Facebook’s broad interest targeting is actually the most powerful feature in all of Facebook advertising, and the reason is because you can literally sell ANYTHING to ANYONE, just by targeting them correctly.
The problem is most people don’t understand Facebook’s broad interest targeting, and simply go after whatever interests Facebook gives them.
Thing is, Facebook actually has many hidden interests that you have to know how to look for. And when you find them, it is AMAZING what it does to your click-through-rates and ROI’s.
I just released a course on this very feature in Facebook, and in less than 24 hours, it is approaching 1000 sales and a flood of testimonials, like this one:
“BROO IM freaking out! lol your this new training completely had me up till like 4 am and up at 7 am lol… thanks man… this was the BEST training on targeting I’ve seen…”
One of the top Facebook marketers in the world, Don Wilson, took time to record a video showing the features and content inside the course.
If you consider yourself a serious Facebook marketer, I think you’ll be surprised by what you see in the video below: