How Ethan uses the new FB flex targeting (have you tried this?)

Meet Ethan…
 
Ethan is one of my coaching clients, and has built a 20,000+ community in a VERY obscure niche. 
 
I’m not trying to create any competition for him, but let’s just say it’s in the “real estate” niche. 
 
He thought he’d hit a wall…
 
“I run my ads to all the interests I know my audience is in…how do we scale this?”
 
Ethan, meet FB flex targeting. 
 
FB flex targeting, meet Ethan. 
 
What does flex targeting allow you to do?
 
Well a few things…
 
* It can exclude people from your audience you don’t want (ie. “I want to target people who like ice cream, but NOT chocolate ice cream.”)

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* It can narrow down your audience (ie. “I want to target people who like beer, chicken wings, football AND Oprah.”)

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But it can also allow you to SCALE…
 
I can’t do a step by step breakdown, but think of it like this…
 
There are people who would like to buy your product or service, who may not be in the interests you’re targeting with your Facebook ads. 
 
So how do you reach these people?
 
With Ethan, we are using a really BROAD interest. 
 
And then we are narrowing that down with some other interests that aren’t exactly related to his niche, but are “somewhat” related. 
 
Example: Let’s say I sell outdoor grills.
 
I target all the barbecue interests, but eventually run out. 
 
So now I might go after a broad interest — something like “outdoor activities”
 
And I might combine it with some specific cooking interests. 

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See how that works?
 
There will be people in that audience interested in grills. 
 
Outdoor activities + specific cooking interests = People who might like to grill outdoors, but aren’t in the specific barbecue audiences I’ve already targeted. 
 
I’m gonna do some training on flex targeting soon. 
But in the meantime, let your mind run wild with the possibilities. 
 
Oh yeah — and if you want to scale your business up like Ethan, see if you’re a fit for my coaching:
 

https://digitaltrafficace.com/apply

 

About The Author

Jeremy Salem is the President of SmartStep Media, a digital marketing agency, and an author, product creator and online business strategist at Digital Traffic Ace. He is also a diehard sports fan, who constantly paces around the coffee table and screams at the TV during games. Beyond that, he is well-known for paying $22 every three weeks for a haircut, even though he’s been going bald since his senior year of high school. Lastly, his “professional” photo that you see on this website was actually taken by his wife in their kitchen on a random Tuesday morning.