Product reviews and testimonials can be excellent sales tools, but only if you use them right. Over 97% of all consumers say they always read product reviews before deciding to buy a product and around 60% say that they are more likely to purchase a product from a website that has product reviews and ratings. And we am sure that you do the same. When was the last time you tried eating at a new restaurant that was not recommended or which didn’t have great reviews? It’s probably been a while. This is natural, because everybody is inclined to choose the best option based on feedback from existing customers.
Boost your business with reviews
As we have said, most customers read reviews and they will trust only those businesses and products that get 4-stars or better. That’s why you should pay close attention to the quality of the reviews your business gets. The problem is that getting all those 5-star reviews can take some time and time is money. To make matters worse, a lot of business owners think that social proof is mostly out of their control. But when you have a business, everything about it should be calculated, even the reviews. How can you do that? By using precise methods which will allow you to win great reviews faster than you thought it was possible.
Customers and reviews
Just as good reviews can skyrocket a business, negative ones can break it to pieces. It is estimated that a single negative review can immediately drop the sales by 5-8%. Of course, this also depends on the type of business or product, but the dip is best avoided, regardless of its value.
You should also pay attention to existing customers, because they may still read your reviews. Positive reviews increase your customers’ loyalty by 18% and can drive existing customers to spend more on your products. And when you think that you have to spend around 25% more just to win a new customer as compared to retaining an existing one, 18% looks pretty good.
We hope you’re convinced by now about how important online reviews are because it’s time to start talking about how you can make your business be in the top 1%.
#1. Know where to position yourself
You can find many reviewing sites these days, but most of them are not created equally. You don’t have to focus your efforts on a source that is no longer trusted by the public. You have to aim for reviews on certain review websites that can bring you revenue. These websites should be popular and make it easy for customers to leave reviews. The most used websites are Google, Facebook, Amazon, Yelp and Trip Advisor.
As you can see, these websites have tens of millions of visitors each month and Google, Facebook and Yelp are suitable for any business. These three combine more than 300 million visitors. These are the platforms where you should make yourself visible. And if your’re not receiving reviews on one of them then you’ve made one of these 2 mistakes:
- Your website is not on the platform at all
- You’ve made it quite difficult for the customers to find and review your products/services
Luckily for you, both of these issues can be very easily fixed.