I should have. But I was scared…

Has there ever been a situation in your life, where you wanted to do something, and KNEW you should do it, but talked yourself out of it?

A few years back, I had a close relative pass away, and I REALLY wanted to speak at their service.

But it was something I had never done before.

Naturally, I was nervous.

What if people don’t like what I say?

What if it doesn’t come across like I think it will?

All types of stuff popped in my mind.

So did I muster up the courage to go up and speak??


I let the fear win.

Even though I REALLY wanted to speak and KNEW I should do it, I talked myself out of it.

It was out of my comfort zone, and rather than EMBRACING that, I ran from it. 

That opportunity to speak will never come again.

But from that experience and others like it, I learned something really interesting…

When we’re “scared” of something and it makes us uncomfortable, we have TWO options. 

– Don’t do it.

– Do it anyway.

If we do it anyway, that means we have to confront uncomfortable feelings and nervousness.

And the funny thing is, we believe if we DON’T do it, we avoid those uncomfortable feelings.  

The truth is, when you don’t do something you want to do and know you should do, you’re going to have uncomfortable feelings too!

Generally they present themselves as regret and disappointment.

So if we’re going to have uncomfortable feelings either way, why wouldn’t we just choose the option that allows us to do what we really want to do?

I don’t know the answer to that, and if I did, I’d probably be in another profession.

But I’m assuming it has something to do with how we weigh the options in our decision-making process.

We tend to associate all the uncomfortable feelings with the option that pushes us out of our comfort zone. 

And we tend to assume if we just keep things “as is,” we’ll be better off.

I bring this up, because I see this situation present itself all the time with students considering our Store Implementation Program. 

Investing in a coaching program is a serious decision.

Starting a new business is too.

And most of the time, when people are considering applying for our program or working with our team, they are uncomfortable. 

It’s easier just to keep things as is and go about your typical day-to-day life.

I understand that, and that’s fine if you truly want to do that.

What gets me though, is when we think someone will be a GREAT fit.

And they KNOW they’ll be a great fit too.

And it’s something they REALLY wanna do.

They are ready and committed.

But then like I did years ago, they run from it. 

They choose the uncomfortable feelings of staying “as is,” versus the uncomfortable feelings of venturing from their comfort zone.

And while we wish them luck, we’re disappointed we don’t have the opportunity to work together (just like they probably are).


It’s gonna be uncomfortable either way…so you might as well choose the option you really want to :).

If you’ve decided you’re ready to leap from your comfort zone and EMBRACE it, click here and schedule a call with our team.