I Think You’re Using the Wrong Type of Facebook Ad…

Do you ever remember a time when you were younger and you’d do something really DUMB.

And your excuse would be, “But all my friends did it too!”

And then your Mom or Dad would say, “If all your friends jumped off a bridge, would you jump too?!?”

Believe it or not, the same thing happens with Facebook ads.



About The Author

Jeremy Salem is the President of SmartStep Media, a digital marketing agency, and an author, product creator and online business strategist at Digital Traffic Ace. He is also a diehard sports fan, who constantly paces around the coffee table and screams at the TV during games. Beyond that, he is well-known for paying $22 every three weeks for a haircut, even though he’s been going bald since his senior year of high school. Lastly, his “professional” photo that you see on this website was actually taken by his wife in their kitchen on a random Tuesday morning.


  1. Love the social scaling btw. Any way you could hzve given a visual example of the ad?

  2. Yep totally agree with you Jeremy – photo posts are great to get viral sharing etc, and build up likes and comments – but the actual buyers can sometimes be better found through link ads.