It’ll probably be etched in your memory forever…
First of all, Merry Christmas!
If you don’t celebrate, Happy Holidays!
Now that the pleasantries are out of the way, let’s get to the REAL point of this post.
“Merry Christmas…you filthy animal.”
It’s a line straight out of the movie Home Alone.
Now Home Alone was a good movie (and still is).
But that one quote is the REAL star of the movie.
It’s printed on t-shirts…
Printed on mugs, greeting cards, and more.
Not to mention people all over the world greet each other with that phrase around this time of year.
So why am I writing about this on Christmas Day?
It’s a reminder to create MEMORABLE things in your business.
If you can become MEMORABLE in some way to your target audience, it doesn’t really matter what the product or service is that you sell…
Look at the dining industry…
You can go somewhere and pay $15 for a steak.
You can go somewhere and pay $150 for a steak.
Lots of people choose to pay $150 every night.
They pay for the “atmosphere” a nice steakhouse creates.
The dim lighting…
The way the waiter folds your napkin nicely every time you get out of your seat…
Of course the $150 steak is a better quality meat, but it’s secondary.
If that SAME steak was served at McDonald’s, do you think people would still pay $150 for it?
Yeah, didn’t think so.
So moral of the story:
Look for opportunities to be DIFFERENT in your business.
Become memorable by sharing stories about your brand and letting your customers into your daily life.
Have a great day.
P.S. – I create memories each day inside my Social Sales Growth Forum