Most marketing campaigns are measured by a specific result — leads, sales, or something else. But many other touch points go into turning someone into a customer. An “Invisible Marketing Campaign” can be a great way to connect with an audience, warm them up, and make them take action on one of your direct response campaigns. If this all sounds confusing, I explain the whole thing in this episode.

Liked this episode? Click here to learn the SALES framework we teach inside the Store Implementation Program: https://digitaltrafficace.com/mini-masterclass

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