One of the most important things I learned from a chat I had with an 8-figure company founder, was that you do not want to be reliant on ONE thing in any area, like traffic source, product offerings, and so forth. The idea is that you want to get one thing in place, like one traffic source, and only after that expand by adding more traffic sources. In other words, you want to have differnt levers inall areas, which you can pull on at different times to grow your business.