Most people only focus on generating the cheapest leads possible. Sure, affordability of leads is important… but what’s MORE important is generating a lead that is qualified for what you do and who you serve. Almost every lead will fall into one of three phases, no matter what industry you’re in. Crafting a lead magnet for that specific phase allows you to generated a QUALIFIED and an AFFORDABLE lead. We discuss in this episode.

Liked this episode? Click here to learn the SALES framework we teach inside the Store Implementation Program: https://digitaltrafficace.com/mini-masterclass

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