Take a step back and ask yourself… how do you like being marketed to? In other words, when you make a buying decision, what led to it? What made you feel good about your decision? For me, I love when I discover awesome content! I’ll read it and then naturally search more into the company/person/product it came from. Because of this (and because of my love of writing), I’ve made content marketing a big piece of my business. In fact, it’s the primary way we get clients. I discuss in this episode and what you need to know.