That’s just a very, very small sample.
And when we get on calls with people, we hear more of the same.
I’ve learned the Bloginar does a few things, when done right.
- Positions you / your company as an expert / authority.
- Frames your USP or unique mechanism for achieving a result.
- Educates your target audience, while also pre-selling them.
- Creates a feeling of warmth towards you / your company from the reader… due to the combination of good content and value in advance.
Combined, these elements all work together to generate consistent, high-quality, pre-sold consultations for your product/service.
Why the Bloginar is Truly Evergreen, Compared to Other Forms of Marketing
Pardon my french… but on the internet, sh*t changes FAST.
I’ve been in business for over 10 years, and the rollercoaster is real!
Here’s the good news…
If you’re using the Bloginar, these changes give you a HUGE edge on your competition.
Let’s say something you teach changes. Maybe Facebook makes a change to their ads platform (lol, happens every few months) or something else related to your biz changes.
If you’re relying on a webinar to educate, you probably have to re-record it or do some fancy editing.
Or even worse, the whole thing might become outdated, ineffective, and cost you dozens of hours in redoing it.
But with a Bloginar?
I can simply pop into the post, tweak some words and/or images, and in just a few short-minutes, my marketing content is up-to-date again :).
The way people consume content is always evolving.
At some point, webinars were new and innovative. Now they’re the norm, and because of that, interest and show rates have declined.
But you know what doesn’t evolve?
People have always read and will continue to always read.
Books, magazines, articles, BLOGS, and so on.
Perhaps the way they consume their reading evolves (iPhones, iPads, etc), but reading will never go out of style.
I mentioned reading won’t go out of style… but the way people read or the places people read may change.
Again, this is a GOOD thing if you’re using the Bloginar, because it means you can adapt to any platform now or in the future.
For example, at this time… most people only use Facebook ads or YouTube ads for marketing their webinars.
With a Bloginar, I can use those platforms, but also native platforms like Taboola that thrive off content.
I can also do creative things, like use Quora ads, and drive to my content.
I haven’t focused on these areas yet, but the point is if you drive traffic to a FREE written piece of content, you have much more options of how you promote it.
Another advantage of the Bloginar, is the ability to keep it evergreen by “cloning” it and re-deploying it in new and exciting ways.
This means your marketing can appear brand new, but actually be a “clone” of your previous work :).
Here’s the EXACT same Bloginar I showed you above, but with a new TWIST.