A little over a year ago, I made a decision…
I would take a skill of mine (and passion), and start using it to SELL stuff.
Creating persuasive content.
See, when most people try and sell their product or service, they try and go straight for the sale.
And I think in many cases this is fine, especially when dealing with lower priced products or impulse purchases.
But what if you want to make BIG sales…
What if you want to sell HIGHER priced products (…this can be physical products, information products, or even services).
I knew that in order to build the type of brand I wanted, and to SELL stuff consistently, I needed a better process.
So a little over a year ago, I got ready to release a new training course.
But instead of going the traditional route and just “announcing” it, I decided to do things differently.
I put together a case study about the topic.
I then used that case study to get people interested in learning more about my product.
This built a ton of curiosity, intrigue, and most importantly…SOCIAL PROOF.
There is no better selling tool than social proof…
People seeing your product or service ACTUALLY work for someone else is POWERFUL.
It actually makes the sale “easy” and eliminates much of the work you have to do.
That promotion did about $30,000 in sales in about 4 days.
I went on to use this strategy again….and again….and again.
And then I started using it for my clients.
Here’s the breakdown of how it works:
1) Put together a blog post, video, or PDF showcasing someone who has used your product or service and seen good results.
2) Run Facebook ads to your target audience (people who would see the Case Study and say, “I want those results!”)
3) Give the reader/viewer the opportunity to download something related to your product or service. This can be a lead magnet, case study summary, or something else.
You can even give them the opportunity to register for a webinar or schedule a consultation. If you’re doing eCommerce, you can offer a discount code.
4) Follow-up via email until you make the sale.
The beauty in using social proof is that it pre-sells your audience.
And it can work for physical products (think demonstrations or happy customers).
It can help you land high end clients (this is actually the easiest way to use case studies).
It can sell information courses/programs (people see others having a transformation after going through your training).
So my advice to you…
Start using case studies in your business — no matter WHAT you sell.