What a gray-haired man has to do with eCommerce


Ever have those moments where you’re trying to do one thing, and you end up doing another?

So it might be simple…

You get on FB to check your ads.

Next thing you know, 30 minutes has passed and you’re browsing the newsfeed.

That’s kinda what happened to these scientists from the University of Texas Southwestern Medical Center:


Basically, they were studying cancer, but accidentally stumbled upon an explanation of what causes balding and gray hair.

In summary:

“Although this project was started in an effort to understand how certain kinds of tumors form, we ended up learning why hair turns gray and discovering the identity of the cell that directly gives rise to hair,” said lead researcher Dr. Lu Le, associate professor of dermatology at the University of Texas Southwestern Medical Center, in a statement.

After reading this, it got me thinking of how sometimes there are secondary benefits to the work we do. 

We may be trying to achieve one thing in our business, but end up stumbling upon something else even better.

In fact, it happens in eCommerce all the time. 

Imagine this…

You load your store with a bunch of products. In your mind, you’ve identified the products you think will sell extremely well. You’re excited to run ads and test them out.

You go into FB ads manager, setup your ads, and let them run.

But no sales come in on your test products.

But you notice something…

People are going to your store and buying OTHER products that you aren’t even running ads for.

You might have just stumbled upon a winning product or two…

You see, in our minds, we THINK we know what people want to buy. And we can definitely increase our odds of guessing right by doing proper product and audience research.

But until you actually drive traffic to your store, there’s no way to know if you’re right or not.

One thing you can do is login to Shopify (or whatever platform you use), and look for this phrase:

These products were viewed most often

Now chances are, the products you’re running ads to are going to be the top ones. Ignore those, and instead start looking to see what products people are viewing that you AREN’T running ads to.

Because these are products that people have seen as they’ve browsed your store, and for one reason or another, the product has caught their attention.

This is a good strategy to find an initial “winning” product, but also a good way to scale to secondary products. 

Business can be stressful!

And stress can cause baldness and/or gray hair.

So use this strategy above to lessen your chances of stress. I can’t promise you’ll keep a full-colored head of hair, but you might just find a good product to sell :).

This is just one little strategy we teach inside the Store Implementation Program. However, what we REALLY do is take our students through an A-Z process of finding products, running ads, and making sales. There’s more involved, and if you’re interested, click here to schedule your call.