What My Cable TV Provider Taught Me About Facebook Ads

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If you’re anything like me, you have a love/hate relationship with your cable TV provider. 

But one thing I LOVE is how they recommend shows for me to watch, based on PREVIOUS shows I’ve watched.

Let’s say I’ve watched 3 cheesy Christmas movies over the last 2 days.

They’ll recommend me 15 other cheesy Christmas movies that I might enjoy.

Many of them I’d have to pay to watch…

It’s a great model.

Take all the data they have on me as a customer, and use it to find other stuff I might buy.

It reminds me a lot of Facebook custom audiences. 

I was speaking to a potential client last night.

He has a database of THOUSANDS of customers.

But he wasn’t utilizing it!

Facebook makes it easy to do this:

* Step 1: Gather all your emails of existing customers.

* Step 2: Upload them to Facebook as a custom audience.

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* Step 3: Create a lookalike audience of these people.

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* Step 4: Run ads to this lookalike audience (…you can run ads to your EXISTING customers too.)

This is taking what the big cable companies do, and applying it to YOUR business.

You are taking all the data points of your existing customers, and letting Facebook “recommend” you MORE customers that are just like them.

Simple….but POWERFUL.

What I find when I talk to people is that they KNOW all this stuff.

They know about custom audiences, lookalike audiences, running ads, retargeting, etc.

But what they DON’T know is how to tie it all together to make the most amount of money possible.

If that’s YOU, and you want some help doing that, let’s talk:



About The Author

Jeremy Salem is the President of SmartStep Media, a digital marketing agency, and an author, product creator and online business strategist at Digital Traffic Ace. He is also a diehard sports fan, who constantly paces around the coffee table and screams at the TV during games. Beyond that, he is well-known for paying $22 every three weeks for a haircut, even though he’s been going bald since his senior year of high school. Lastly, his “professional” photo that you see on this website was actually taken by his wife in their kitchen on a random Tuesday morning.