Blog

Fascinating statistics inside (what people will do for LESS pay)

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I recently stumbled upon this article from the Harvard Business Review: https://hbr.org/2017/02/the-most-desirable-employee-benefits Basically, the article discusses what it takes for an organization to get and retain top talent. And when it comes to the benefits that are most valued by job seekers, guess what the survey showed? Here’s the top 5: – Better health, dental, and vision insurance. – More ... Read More »

What does the Shopify Implementation Program cost?

07-16-Questions

I get asked this question almost daily… “What does it cost to join the Shopify Implementation Program?” Heck, it’s even a term that gets searched on Google a lot (LOL!). So I figured, why not address it via an email? If you aren’t familiar with the Shopify Implementation Program, it’s where myself and our team of five coaches, work with ... Read More »

General Store v Niche Store (Which is Best?)

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It’s not quite Mike Tyson v Evander Holyfield… And it’s not up there with the Ravens v Steelers rivalry… Heck, it doesn’t even come close to the debate over which way the toilet paper roll should go. But quietly, a battle is raging online about which type of eCommerce store is best to run.  Is it better to run a ... Read More »

A healthy addiction (straight from Jerry Seinfeld)

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One thing I’ve always found fascinating, is how it’s so easy to create BAD habits, but so hard to create good ones. COMMON BAD HABITS YOU ALWAYS HEAR ABOUT: – Eating too much. – Drinking too much. – Smoking. – Staying up too late. – Watching too much TV. – Checking FB too much. – Procrastinating. And so on… COMMON ... Read More »

How to get targeting ideas from Amazon (…AWESOME strategy)

04-07-Idea

If you’ve followed me for awhile, you know my love for Facebook targeting. After all, I’ve done courses on it, training, videos, and more. Finding the right interests and targeting the right people with your ads, is crucial to your success with Facebook advertising. Like I always say… You can have the best product or service, but if your targeting ... Read More »

Got this interesting email from a subscriber…

04-07-Weight-Loss

One thing that’s always fascinated me, is how the definition of “old” and “young” can be so different, depending on the context of a discussion. For example… In the NFL, once a Running Back hits age 30, he’s considered “old.” He’s out of his prime, can’t run like he used to, and has “lost a step.” And in any sport, ... Read More »

“We refuse to work with people that suck”

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You’ve probably heard the phrase, “The customer is always right.” I read that a department store owner coined this phrase back in 1909. Maybe it’s just me, but I feel like THIS generation is a bit different.  While you always want to make sure to treat customers right and make them happy, it seems that nowadays, business owners are more willing ... Read More »

What 12 Months of Running an eCommerce Store Looks Like

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As entrepreneurs, we all have GRAND expectations… After all, we don’t go into business to just “get by” or “pay the bills.” Most of us get in business because we see BIG opportunity — whether that’s more income, more free time, or just an overall bigger impact on your life and the world around you. So naturally, we expect some ... Read More »

When things don’t go right (…the bad side of biz)

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Ever notice how on Facebook, things always seem PERFECT for everyone? Everyone has a great job… Everyone has the best family… Everyone is traveling… Everyone is eating the best meals… And on and on. While Facebook does frustrate me sometimes, I actually think it’s a GOOD thing that people share all the positive things happening in their lives. There’s enough ... Read More »